Onesetter

Onesetter is a Brand Setter guided by the slogan “Find Your One-thing.” We believe that everyone is a unique brand. By uncovering and amplifying that one true essence, we bring brands to life with clarity and impact. 


Opt Granola
Dodori Noodle
Lono Bridge
Batumoru
Xinjungsangan
Oldish
Hwido
Suenti
Klarr
Newfoli
G-dragon Prop

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Opt Granola

Opt Granola is an all-in-one granola brand that offers a healthy lifestyle solution for today’s busy individuals. Packed with balanced nutrition and convenience, it is designed to support both well-being and everyday vitality, making healthy choices simple and enjoyable.

Date : 2022. 07 - 2024
Type : F&B
Category : Jeju granola
Location : Jeju
Design by @mago.fingo 
Branding & Design Concept by @onesetter
2022 - 2024


Dodori Noodle

Dodori Noodle House is a Jeju-based cultural noodle brand inspired by the tradition of serving meat noodles on festive occasions, offering guests a unique blend of culinary delights and cultural experiences.

Date: 2023. 03 - 2023. 04
Type: F&B
Category: Jeju traditional noodle shop
Location: Jeju
Interior Design by @mago.fingo
Branding by @onesetter
2023


Lono Bridge

Lonobridge is a new cultural station that serves as a bridge connecting customers to Hawaii, reinterpreting the island’s atmosphere and culture.

Date: 2023. 03 - 2023. 05
Type: F&B
Category: Hawaii concept cafe
Location: Jeju
Interior Design by @mago.fingo
Branding by @onesetter
2023


Batumoru

Hadori, on the eastern side of Jeju, is a village rooted in life—home to migratory bird habitats, the native Moonjuran lily, spring water that once sustained locals, and the protective fortress Byeolbangjin. Inspired by this spirit, Batmoroo was born: a name combining Batu (origin) and Moru (hill), meaning ‘a hill that becomes the source of life.

Date: 2023. 09 - 2023.10
Type: F&B
Category: Cafe
Location: Jeju
Interior Design by @mago.fingo
Branding by @onesetter
2023


Xinjungsangan

Xinjungsangan is Jeju’s ‘gastronomic sanctuary,’ created by a community of pioneers leading a new culinary culture on the island. Inspired by the resilience of the mid-mountain region, which has long been the lifeline of Jeju people even on its barren land, this space embodies the spirit of making the most of what is given and shaping life with strength. Here, tradition and modern gastronomy converge to present a new cultural dining scene.

Date : 2024. 06 - 2024.10
Type : F&B
Category : Jeju Black Pork Restaurant
Location : Jeju
Interior Design by @mago.fingo
Branding by @onesetter
2024


Oldish

Oldish’s first project, Aseonjae Tteokgalbi, is an HMR development collaboration with Chef Myung Hyunji—the first female Korean chef at Dubai’s Burj Al Arab and owner-chef of a premium Korean fine-dining restaurant in Cheongdam. As project manager, I oversaw the entire process, from branding and product development to factory operations, packaging, sales, and logistics, making it a long-term, end-to-end project.

Date : 2024. 11 - 2025. 09
Type : F&B
Category : tteokgalbi
Location : Seoul
Branding by @onesetter
2024 - 2025


Hwido

Hwido is a skincare brand founded on the philosophy of revival, a journey inward, and beauty completed by light. It goes beyond surface-level care, reconnecting inner restoration with outer radiance to reveal authentic beauty. By harmonizing deep renewal with the transformative power of light, Hwido offers a ritual of self-care that becomes a journey of self-discovery.

Date : 2025. 01 - 2025. 09
Type : Beauty
Category : Skincare
Location : Seoul
Branding by @onesetter
2025


Suenti

Suenti is a wellness brand that creates personal spaces for a peaceful life. Its name combines suent (peaceful) and ti (you, in Italian), reflecting the brand’s vision of bringing inner peace and balance into everyday living.

Date : 2025. 02 - 2025. 04
Type : Lifestyle
Category : Towel
Location : Seoul
Branding by @onesetter
2025


Klarr

Klarr is an air sterilizer brand designed to protect daily life from invisible threats in the air. With the belief that cleaner breath leads to a better life, Klarr embraces the slogan “Better Breath, Better Life. Coming Soom” to introduce a healthier and more refreshing lifestyle.

Date : 2025. 03 - 2025. 12
Type : Electronics
Category : Sterilizer
Location : Seoul
Branding by @onesetter
2025


Newfoli

Newfoli is a hair loss care brand developed in collaboration with Professor Sung-Jae Cho of KAIST. Powered by his innovative material, CarbonXtone, Newfoli offers effective solutions for hair loss prevention and care. Under the slogan “Be you again.” the brand empowers individuals to restore their confidence, inner strength, and authentic selves.

Date : 2025. 03 - 2025. 11
Type :  Beauty
Category : Haircare
Location : Seoul
Branding by @onesetter
2025


G-dragon Prop

I planned and designed the DAY-G lip balm proposal, which was submitted to G-Dragon’s label, Galaxy Corporation, and was ultimately approved by the artist for production. This project reinterprets the brand philosophy and the artist’s message into a cohesive creative concept and visual direction.

Date : 2025.  11
Type :  Proposal
Category : Branding / Collaboration
Location : Seoul
Director by @onesetter
2025